This Privacy Policy describes how and when I collect, use and share information when you attend an appointment at a Podiatry practice operated by this Company, of which I am Director, purchase a product from a practice, contact the Company, or otherwise use the services provided by the Company. This is to comply with the General Data Protection Regulations (GDPR) 2018.

Information I collect:

To aid your treatment or as part of purchasing something from my business you will normally provide me with certain information, such as your name, postal address, medical information and payment information.

Why I need your information and how I use it:

I rely on a number of legal bases to collect, use and share your information, including:

  • Where it is necessary for the purposes of the provision of health care as needed to provide my services, such as when I use your information to fulfil your podiatry assessment and treatment, or to provide customer support.

  • When you have provided your affirmative consent, which you may revoke at any time.

  • If necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law.

Information sharing and disclosure:

I share your personal information for very limited reasons and in limited circumstances as follows:

  • Medical professionals. With your consent I will share information with medical professionals such as your GP or consultant to allow continuity of care.

  • Service providers. I engage certain trusted third parties to perform functions and provide services to my business, such as external reception services. I will share your personal information with these third parties, but only to the extent necessary to perform these services.

  • Business transfers. If I sell or merge my business, I may disclose your information as part of that transaction, only to the extent permitted by law and with your consent.

  • Compliance with laws. I may collect, use, retain and share your information if I am legally required to.

Data retention:

I retain your personal information only for as long as necessary to provide you with my services and as described in my Privacy Policy. However, I may also be required to retain this information to comply with my legal and regulatory obligations, to resolve disputes and to enforce my agreements. The retention of podiatry records is normally a minimum of 8 years after the last appointment. For customers who are not patients but may have bought products from my business, I will keep any data you may have provided for a minimum of 6 years in line with tax legislation.

Your rights:

You have a number of rights in relation to you personal information. While some of these rights apply generally, certain rights apply only in limited cases. I describe these rights below:

  • Access. You have the right to access and receive a copy of the personal information I hold about you by contacting using the contact information below.

  • Change, restrict, delete. You may also have rights to change, restrict my use of, or delete your personal information. In the case of health records, these are normally exempt from change and deletion requests.

  • Object. You can object to my processing of some of your information based on my legitimate interests in which case I will delete your personal information unless I have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.

  • Complain. If you wish to raise a concern about my use of your information (and without prejudice to any other rights you may have), you have the right to do so with the Information Commissioner

How to contact me:

For the purposes of the GDPR, I, Malcolm Richard Swindon, am the data controller of your personal information. If you have any questions or concerns, you may contact me by either of the following:


Mail to practice:

Orthoticity Ltd, c/o Godalming Pharmacy, 34/36, High Street, Godalming, Surrey. GU7 1DZ

Orthoticity Limited is a UK Registered Company No. 3486726.

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